Get a Go / Pivot / No-go verdict on your business idea

1. Describe your idea

   A few sentences on what you want to build, who it is for and where. It takes a couple of minutes.

2. Pay once

   Choose a plan and pay securely. No subscription and no account to create.

3. Read your verdict

   Aether researches the market on the live web and writes your report. We email you a private link, usually in about 15 minutes.

In every report

Verdict and scorecard

Go, Pivot or No-go with a 0–100 score, the biggest opportunity, the catch and one next step, plus seven dimensions scored 1–10.

Market size and trends

TAM, SAM and SOM with the method and sources behind each number, plus growth, trends and regulation.

Competitors

A table of competitors with their published pricing, positioning, strengths and weaknesses.

Risk matrix

The main risks, rated by likelihood and impact, each with a mitigation.

What the AI guessed

Claims that rest on judgement rather than a source, listed so you can check them.

Sources

A numbered list of the web pages the research used. Facts cite them inline.

AI disclosure

A plain notice that the report is AI-generated and may contain mistakes.

The Full Report adds

Kill criteria

Measurable results that should make you drop the idea.

Problem and alternatives

The problem, how people solve it today and what would make your solution different.

Demand signals

Evidence of demand from search, communities, reviews, jobs, funding and news.

Customer segments

Who would buy, their pains, what they might pay and where to find them.

Gaps and positioning

Where competitors leave room and how you could position against them.

Business model

Revenue model, pricing tiers and a unit-economics sketch, labelled Estimate.

Go-to-market

A beachhead market, channels with a first experiment each, and your first 30 days.

Year-1 scenarios

Conservative, base and optimistic revenue scenarios with their assumptions, labelled Estimate.

SWOT

Strengths, weaknesses, opportunities and threats in one view.

Validation experiments

Cheap tests with a metric and a pass/fail threshold, plus customer interview questions and pivots worth testing.

Prompt pack

Ready-to-paste prompts tailored to your idea, for interviews, a landing page, ads and outreach.

See a sample report

• Full Report

  The complete report on one idea.

  $59one-time

  • Everything in the Quick Scan
  • Kill criteria: results that mean you should drop it
  • Demand signals, customer segments and a full competitor table
  • Business model, go-to-market plan and year-1 scenarios
  • SWOT, risk matrix and validation experiments
  • Prompt pack for interviews, a landing page and ads
  • Print or save as PDF

Where do the facts come from, and how accurate are they?

Aether researches your idea on the live web. Facts link to the pages they came from, and the source list is built from the pages the research actually read. Estimates are labelled, and a “What the AI guessed” list shows the claims to check. It is still AI-generated research: facts may be wrong, so verify anything important before relying on it.

How long does it take?

Usually about 15 minutes after payment clears. We email you a private link when your report is ready. If we cannot deliver a report, we refund it in full.

What if the report is not useful?

Tell us within 14 days. We will offer to fix it or refund you, and your first refund request is honoured. Reply to your report email or write to [support@your-domain]. See the refund policy.

Is this financial, investment or legal advice?

No. Not financial, investment, legal or tax advice. Aether gives you AI-generated market research to help you decide what to test next. For decisions with real financial or legal risk, talk to a qualified professional.

Which AI writes the reports?

Reports are generated with Claude, an AI model made by Anthropic. Aether is an independent product, not affiliated with or endorsed by Anthropic.

Is my idea kept private?

Your report lives at a private link that cannot be guessed, and report pages are hidden from search engines. Your idea is never used to train AI models. Reports and the email address you order with are deleted 24 months after delivery. Details are in the privacy policy.

Who handles the payment?

[Merchant of record], our reseller and merchant of record, processes your payment, handles sales tax or VAT and sends your receipt. The charge appears on your card statement as [Name on card statements]. You pay once; there is no subscription.

Who is Aether for?

First-time founders, side-project builders and people starting a small business who want a sourced first read on an idea before spending months on it. It works for local services as well as online products. It does not replace talking to customers: the report tells you what to test first.